In March of 2024, out staff began developing a mobile app to connect communities with local LGBTQ+ and ally owned business. The mobile app, originally called The OUT List, caught the attention of local non-profits in Colorado who were organizing Pride events. In June, we partnered with The Center on Colfax to be the official mobile app of Denver Pride, hosting just 500,000 attendees over the two day event. In addition, we also partnered with Rocky Mountain Equality (formally Out Boulder County), to host Boulder Pride on the platform as well.
While we were engaging in these events and planning out the future of the platform, we were contacted by another entity claiming ownership and trademark on the "outlist" name. The entity is in the medical services field and is based out of California. After extensive negotiations and in an attempt to avoid an expensive legal battle, which as small business we were not prepared for, we conceded and agreed to rebrand and abandon "The OUT List" name.
During this time we also evaluated what services our platform would offer and how to best drive engagement. This led to the following changes:
Rebranded mobile app, now "Pride Events"
We are adjusting our plan for professional services to focus on partnering with local LGBTQ+ non-profits to provide our new Pride Events app to host their events, while also offering logistics support for these large scale events. This includes:
Managing the administrative duties of vendor registrations and payments
Event ticketing
Other administrative tasks as needed
Our goal is to take on the administrative responsibilities of these events, allowing staff and volunteers to focus more on meaningful engagement and less on spreadsheets.
In addition to these changes, we have also evaluated our original goal of providing a directory of LGBTQ+ and ally owned businesses.
The business directory will still have a home on the Pride Events mobile app, dedicated promoting these businesses.
Starting November 1, 2024 we will be updating our pricing plans for businesses to be listed on the mobile app.
Monthly Business Membership: $2.99 (and no, that is not a typo). Instead of relying on these funds to run the platform, we want to primarily use this monthly subscription to ensure that our platform only displays active businesses.
We thank you for your support of this project and are excited to again be moving forward and expanding our services. If you have any questions please don't hesitate to reach out to us at www.thepridecreative.com or by email at hello@thepridecreative.com.
Cheers!!!
The Pride Creative Team
Comments